Progress Lighting Moments Spotlight:
Featuring Toll Brothers[/su_column] [/su_row] [su_row] [su_column size=”1/1″]If you’ve followed along this summer, you may have noticed a common theme among our social posts, ads and even our very own sweepstakes. Through Progress Lighting Moments, we’re seeking to connect with our partners, customers and colleagues by learning more about moments that matter to them – from the daily routines to milestone experiences. [/su_column] [/su_row] [su_row] [su_column size=”1/2″]When we noticed that Toll Brothers was recently at the New York Stock Exchange to ring the opening bell, while commemorating their 30th year as a publicly traded company, we knew we had to learn more.
Toll Brothers Chief Marketing Officer Kira Sterling was gracious enough to spend some time sharing her unique history with the brand, an insider’s peek into what leads up to a monumental moment, such as attending the NYSE Opening Bell®, as well as a look to what’s next for the award-winning luxury home builder.[/su_column] [su_column size=”1/2″]
[/su_column] [/su_row] [su_row] [su_column size=”1/1″] Sterling joined Toll Brothers, the nation’s premier builder of luxury homes and a publicly owned Fortune 600 company (NYSE:TOL), in 1985 – right as the company began the process of going public. In fact, one of Sterling’s first assignments was to contribute to the marketing section of the initial public offering.
She couldn’t have known that, years later, she’d be standing on the NYSE podium with Robert Toll, Toll Brothers’ executive chairman, celebrating a career full of accomplishments, recognition and honors.
“I was mindful of many moments when I was standing on the podium with Bob,” said Sterling. “Notwithstanding being a public company, there is a real feeling of family among our team at Toll Brothers. We all share a tremendous amount of respect and admiration for the brand and are proud of what we’ve been able to accomplish. It was a very heartfelt experience.”
As with many special events, celebration and reflection were all important elements of the moment:
Celebration – The corporate location in Horsham, Penn., as well as each divisional office across the country (in time zones that accommodated the early morning event!), live streamed the bell ringing that morning. The gatherings included breakfast and special remarks from management to the team members.
Reflection – According to Sterling, a common theme was the clear success of Toll Brothers’ brand strategy. Since 1967, Toll Brothers has been creating luxury communities in the best locations across the nation. “Our wide range of home types accommodates a variety of market segments including traditional luxury residences, active adult communities, as well as our city living and apartment living businesses that are thriving. We are very pleased we are seeing the benefits of product diversification,” she said.
Earlier this year, Toll Brothers had been named the Most Admired Home Building Company in Fortune magazine’s survey of the World’s Most Admired Companies for 2016. In addition to receiving the top ranking overall in the Home Builder sector, Toll Brothers ranked #6 among all 1,500 companies in the survey in the Quality of Products/Services category behind only Apple, Walt Disney, Amazon, Alphabet, and Nordstrom.
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[/su_column] [su_column size=”1/2″] So what does the future hold?
“It appears to us that buyers in the luxury market gravitate towards our product, services and offering. We’ll continue to build on that,” said Sterling. “Our model homes will continue to include core architecture and showcase beautiful furnishings to provide the customer with the home of their dreams. Part of this comes from lighting. It all needs to work together to create a mood and a special feeling when people enter the model home – so people can envision living their lives in a Toll Brothers home.”